Matrimonial Sites Are a New Platform For Match Making

By Shadaan Alam

The cataclysmic changes in the technology in the recent years seem to have redefined the relations as well. Indeed wide spread changes have appeared in the matrimonial market with choosing the bride or the groom no longer remaining the prerogative of just the parents and the relatives. With matrimonial sites coming up in the forefront there are now more widespread choices available, followed by more details and more interaction amongst the parties involved.

Gone are the days when the parents of the concerned boy or the girl used to search for the best partner for their son or the daughter by asking the relatives or the friends. Today this work in a much better and perhaps in a more sophisticated manner is being done by the matrimonial sites. The best aspect of such sites is that now the choices available are much larger than they were in the past. With no space or location hindrance, you can choose your life partner from anywhere around the world and this is what gives these sites an edge over the personal search.

Indubitably, they are serving the interests of the people and hence are being appreciated as well. The demand and the supply ratio has made this a booming business in India with more and more customers being added every year. With online matrimony sites available for all- divorcees, NRIs, widow remarriage apart from the first marriages they are catering to the needs of all.

With competition these sites are coming up with new ideas to attract the customers and in the end it is the users who benefit from the same since they now have more widespread options available to choose from. It also needs to be taken into account that these sites are being exclusively designed as per the needs of the users and hence we have matrimonial sites meant specifically for the Hindus, Muslims, Sikhs or the Christians so you know where you have to choose from. Apart from this many of the matrimonial sites are designed as per the castes, professions also- the aim in all aspects is to make the work as easier for the user as possible. Users' time and money is given prime focus.

The match making has been made quite easy with more and more of such sites tying up with various mobile companies and also the newspapers to increase their users and to get a far wider user base.

The younger generation who is more open minded and net savvy has also greeted these matrimonial site with open hands, for them it is one of the best options available to choose their soul mate. Due to the number of facilities being provided by these sites, it becomes easier for them to know and understand the person who might be their prospective bride or the groom. Thus they cannot just see the profile photo but also talk to the other person in whom they might be having interest. They can zero in on those whom they feel have the basic qualities which they have been looking for long. In fact it is being candidly brought to the fore that the individual compatibility is much stronger through this channel than in the print counterparts where only a little information is posted. Here you can get all the information- the academic qualification, family background, choices, interests, outlook towards life and much more just at the click of the mouse.

The interaction level has increased manifold, and this makes it easier for you to reach a decision of whom to choose. The labyrinth of despair and the gloom which pervaded till sometimes back owing to not getting the right partner now seems to have faded away with the increasing usage as well as massive popularity of the matrimonial websites. Earlier it appeared to be a tough job of searching someone who shared your likes, dislikes, who could stand up to your expectations but thanks to the online matrimony all this seems to have changed and truly for the better.

Indeed the matrimony business on the whole has a long way to go, but as for now it is here to stay in India.

About Author: The writer is a free lance journalist based in Aligarh, she is also an staff writer for Mangaljodi.com, a Indian matrimonial site based in Bhopal. She can be contacted at shadaan.alam@gmail.com.

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Indian Matrimonial Sites and Indian Marriages

By Abhinandan Kansari

Indian Matrimonial sites have gained wide-spread popularity in recent times especially among young internet users. Their main service is to act as an online marriage bureau and allow unmarried people of opposit esex to mingle with each other, they may like each other in the process and may end up getting married, that is the best case scenario. Marriage is highly regarded in Indian society and is considered sacred and holy, that is why the phrase "holy matrimony " is used in some context.

Matrimony is a phase where the involved bride or the groom both goes through many emotional and psychological transformation. They experience a whole range of emotions sometimes they feel happy and excited for starting a new matrimonial life or journey, while sometimes, painful thoughts of leaving our maternal home makes them sad. This is a stage where the groom starts realising himself as a full grown man and the funny thing is that at this point of time you find everybody. Young and old, giving apparently useful free advice to both the newly-wed couples about their future life. Matrimonial moments in India can also be regarded as a holy journey, which both the husband and wife have to complete from their singlehood to being married or deeply committed.

Many matured changes are noticed in the daily lifestyles of the newly-wed couple. It's not only the home that transforms for the Indian bride after her matrimony, but it's the entire family or the whole life-style of the person that changes. The daily habits, likes, dislikes, behaviour patterns,daily practises, speech, mannerism, all gets adopted and implemented in accordance with the cultures and practises followed in the house of the in- laws. The Indian husband and wife both are required to be over-conscious about their social behaviour and presentation especially in front of the prospective family,neighbours and other relatives.

The Social label of being married, is in itself is a huge social responsibility, that makes the couple to be highly graceful, elegant and intellectual in their behaviour and dressing style. In short both the couple, the girl and the boy become husband and wife this very transformation makes them behave like two matured individuals. The role of Indian Matrimonial sites are indispensible in bringing about such drastic matured transformations in the life of young people of India. You can find your soul mate in just three easy steps i.e register,search and get connected to your desired partner's profile. But beware of fake profiles and people with unscrupulous intentions, choose wisely.

Abhinandan writes for Indian Matrimonial sites. He is a freelance writer.

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Matrimony, a Wonderful Form of Relationship

By Dinesh Kumar D

Living for each other and having kids which are their real symbol of love keeps this life interesting. Getting into Wedlock is the most interesting thing that could happen in anyone's life. They would have made this decision after knowing each other and sharing their love and affection for each other. This relationship could have started with a date or a friendship or even an accident but getting into matrimony would be the ultimate destination.

There are few easy things that the couple could follow to make their relationship more strong. The first and foremost thing would be the love and affection that they should have for each other. Being into wedlock is not an easy joke; it should be resulted because of the huge amount of love that each other share. In this relationship trust for each other also plays a major role. When you are into matrimony it is highly required to believe in each other in order to have that relationship last for long.

Express your love for each other by means of providing gifts and expressing your feelings through words which would highly help to tighten your bondage in matrimony. Romance, is the most beautiful thing, which makes this relationship more intimate and creates a great bondage between the partners.

With true love and affection getting into matrimony is very simple and it is only us make it very complicating even for simple reasons. So, do be honest and show your real affection for your partner to make this relationship a heavenly one.

As a famous quote says "Marriages are decided in Heaven", do get into this wedlock and enjoy the real love and affection of this relationship. Do not complicate things and have a great marriage life.

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Online Matrimony - A Booming Business in India

By Shadaan Alam

Online Matrimony is slowly but gradually emerging as one of the most lucrative businesses in the country today. People are realizing the benefits of being on the net and choosing their partners. The matrimonial world indeed has become a long way.

Gone are the days when the onus of choosing the boy or girl lied on the parents or relatives alone. Today the decision is being aptly made by the entire family including the prospective bride or the groom. Thanks to the internet and matrimonial websites, it has become quite easy to choose your life partner. In fact it appears just a click away.

As per a research by the firm Juxt Consult, matrimonial search is the 13th most popular activity on the internet today amongst the 12 million urban users in India. The 25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent. Online matrimony users are relatively younger compared to the rest of the Internet users, the study says. The South accounts for 44 per cent of users of matrimonial Websites. Thus, South India too is coming to the forefront when it comes to choosing partner online.

Online matrimony is coming up as major brand which is evolving itself in a better form, keeping in view the needs and requirements of the users. The emerging trend is visible with many of the leading matrimonial sites tying up with DTH and mobile service providers to amass more and more users. Since most of the people still depend upon the dial up connection and internet still not reaching all the towns of the country, so partnership with the mobile companies appears to be a viable option. This has kept the matrimonial websites at a far higher pedestal than ever before since accessibility to mobile phones is far greater than the internet. Apart from this, many of the sites have also tied up with the leading newspapers of the country to generate more users through the classified columns where they are giving advertisements in local language newspapers.

The business minds understand the basic truth that in India marriage is a sacred institution-which can never be written off. Its importance is and will always remain. These matrimonial websites are more and more targeting the youngsters since they are the ones who are more net savvy then their parents.

The online matrimony business is said to be more than Rs 60 crore business today. Thus more and more centers of these websites are being opened in different regions all over the country. A combination of both online and offline users has made it even a more profitable business today. (Offline centers are visited more often by the parents of girls and boys).

Though online matchmaking is a great booming business in India but still it is faced with tough challenges the most important being- customer satisfaction. There are a number of profiles which are fake and made just for fun. This greatly hinders with the performance of these sites, since the website with a large number of fake profiles will surely be losing its users. So it falls upon the company to check that all the profiles are genuine and serious. Even today many of the people do not prefer the idea of posting their personal details on matrimonial sites, so these sites are losing a great number of customers on this account as well. Further the newspaper classifieds are taking away a large share of profits.

But on the whole, online matrimony is just on the right track, forcing us to change the old adage 'marriages are made in heaven' to 'marriages are made online'.

About Author: The writer is a free lance journalist based in Aligarh, she is also an staff writer for Mangaljodi.com, an Indian matrimonial website based in Bhopal. She can be contacted at shadaan.alam@gmail.com.

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